“Working with Prerna has been a pleasure. She worked as a journalist and content editor/creator for our online travel magazine Woander magazine. I found that Prerna’s interviewing skills are exceptional, and they are as broad and adaptable as they are sharp and insightful. Whether she’s interviewing people on a personal level, small business owners, or professionals in the travel trade, she has an extraordinary ability to make people feel comfortable, which elicits honest, raw, and captivating narratives. She keenly understands that each story is unique, and has demonstrated a knack for asking the right questions that help individuals open up, revealing the core of their narratives. Her empathy, perceptiveness, and genuine curiosity shine through, making each interview a real conversation rather than a simple Q&A session.
In writing, Prerna’s creativity and ability to ideate are truly remarkable. Her conceptual thinking is strong, enabling her to conceive fresh, engaging ideas consistently. She has got a passion for storytelling that manifests itself in the form of captivating narratives that not only pull in readers but also leave a lasting impact.
When it comes to drafting, Prerna has got a natural talent for creating reader-friendly content that is both informative and engaging. She’s consistently demonstrated an understanding of our audience, ensuring that her work is always relatable and accessible. Her use of language is elegant yet clear, showing deep appreciation for the delicate balance between aesthetics and comprehension in writing.
As for delivering the final story or copy, she’s meticulous in your attention to detail. She never falters in ensuring that her work is polished to perfection, and she delivers on time, every time. This dedication to punctuality and quality speaks volumes about Prerna’s professionalism and the passion she has for her craft.
Beyond these specific areas of skill, what sets Prerna apart is her ability to weave human emotion and authenticity into her work. Whether it’s through an interview or a written piece, she gives voice to the real, the raw, and the genuine. This sensitivity to the human condition, coupled with her skillset, makes Prerna’s work truly outstanding.
I would recommend Prerna to anyone looking for an exceptional writer and journalist – she will bring new ideas, a unique tone of voice, and passionately impact the quality of content being produced at any company.”
— Madeleine Alexandersson, Co-Founder and COO, Woander Magazine and App
“A couple of years back I was faced by a strange predicament. The students of my visual art class (Grade 11 and 12) were unable to procure an art history book that matched their art curriculum in an English medium school. They were compelled to refer to a Gujarati version of the book. I needed to translate it, and render the information to them in English. It was then, as on many other occasions that Prerna jumped to my rescue. She brought forth her bilingual prowess and held my hand through the translation of most of the difficult parts of Art history. It was quite a daunting task; being an academic requirement, one had to verify and authenticate historical facts and make the text lucid enough for young children to understand it. Moreover, one had to be in tandem with the Gujarati version of it.
While I struggled, Prerna put in her best and yet made it seem effortless. She worked on capturing both – the essence of each term and the text as a whole. Not only was she welcome to feedback she seemed happy to incorporate alternatives or suggestions – most often the constructive ones and sometimes she even smiled through the criticism. The collaboration and outcome was a peaceful and happy one. Throughout the project, Prerna with all her years of experience in the field and her literary adroitness, remained humble enough to allow me to feel as though I was doing what she had actually already taken care of. If you are looking for another you, who can read your mind and put it to word, you are in the ‘write’ place! Thank you Prerna.”
— Zaida Jacob, a Baroda-based sculptor, artist and teacher
“Prerna Shah is a talented storyteller and writer. The attention to detail she has when it comes to content writing is what made me want to work with her. Prerna helped me write the About Me section for my Fashion & Lifestyle blog – Colour me in style, and also a shorter bio for my media kit.
Prerna arranged an initial consultation where we had a call to understand my USP and how I want the About Me section to sound. It went brilliantly as it made me think about a few things – particularly about how I want my blog to progress, and how to showcase my unique strengths. And when Prerna presented me with the first draft it was almost true to my personality and my writing style. Prerna took all my suggestions into consideration and gave me a brilliant end product. Something that captures the essence of my blog and my content. I would totally recommend Prerna for all your content writing, proofreading and editing needs!
— Pooja – Berkshire based digital content creator
“Gosh Prerna, you are an amazing writer. You comprehended the whole concept perfectly. I have had experiences with people not listening to me when they want to write something and it comes out really wrong. Thank you, thank you, thank you.”
— Nicola J. Smyth, antiquarian book-dealer, owner ‘Antiquity Plant Based Café & The Timetravellers Bookshop, Skibbereen, West Cork
“The Good story Project is an excellent platform when it comes to editing, rewriting, fact checking, proofreading and revision of content. Its dynamic team comprising of Prerna Shah and her colleague helped me with my book ‘Pandit Bhimsen Joshi: Celebrating the Centenary’, published by the Publications Division of Ministry of Information and Broadcasting, Government of India, in a number of ways. By giving attention to every detail and revising the content, they have made the book more presentable. Being extremely hardworking, the team worked efficiently and met the deadlines. A big thank you to The Good Story Project team for their valuable contribution to this book.”
— Kasturi Paigude, an Indian classical vocalist and academician, author of the book ‘Pandit Bhimsen Joshi: Celebrating His Centenary
My heartiest congratulations to you! The memoir has come out really well. Initially, when I started narrating my story and when you shared the first few drafts, I was a bit apprehensive about whether my stories from the bygone era would appeal to my children and especially to my grandchildren who belong to a completely different generation. But I am pleasantly surprised that all of them have not just read the memoir, but have absolutely loved the stories. The credit goes to you. The manner in which you have written the story, your choice of words, the narration, the flow, the language, everything is just perfect! The way in which you have weaved the stories and written the entire memoir is very impressive. Again, a big thank you, and congratulations!
— Lakshmikant Jhunjhunwala, a Lucknow-based entrepreneur and industrialist whose memoir was released on his birthday on August 24, 2022.
“The Good Story Project is one of the rare organizations that truly represents passion with purpose. As part of Ahmedabad Fights Corona, a social initiative, the TGSP team consisting of Prerna Shah and her colleague, articulated our work in captivating words and captured the attention of the audience with a compelling story pitch. The team also documented six months of work in a lucid manner focusing on the impact of the initiative. The three things which stand out while working with them are — value for money, commitment, and meeting the deadlines. Wish Prerna Shah and her colleague all the best!”
— Kumar Manish, Team Gujarat Fights Corona
The Banyan tree and other stories 